by Dan | Oct 17, 2023 | Blog
The past week has been a character check for just about everyone on Earth. We write here about business communication, and that will be the focus of this blog, but before we get to that let’s get to this: No one is exempt from the moral obligation to at least...
by Dan | Oct 6, 2023 | Blog
Our company was established in 1999, at which time we mainly did media relations work. That played on Dan’s background as a journalist, and specifically his understanding of what made for a good news story. He would always tell clients back then: The purpose of...
by Dan | Oct 3, 2023 | Blog
We were just reading a really interesting LinkedIn post by Dr. Jeffrey Funk. It considers the question of why Silicon Valley has so frequently been fooled by frauds like Elizabeth Holmes and Sam Bankman-Fried. Funk thinks it has a lot to do with the mindset of...
by Dan | Sep 25, 2023 | Blog
This is some phenomenon. It’s everywhere on our social media feeds. People we have never heard of with accounts set up solely for the purpose of yammering on about some product we’ve never heard of. And apparently they’re being paid very good money...
by Dan | Sep 15, 2023 | Blog
Let us say up front: We use both e-mail and LinkedIn to send marketing messages. We do not object to the practice. When we do it, we send a personalized message – sometimes even accompanied by a personalized video – after researching enough about their...
by Dan | Sep 11, 2023 | Blog
Hello friends from the trucking/supply chain/logistics industry! We’re delighted to have you here. Our primary focus in recent years has been serving your industry. We can confidently assert that, when it comes to creating content in the realm of trucking/supply...
