Will We See You At Manifest February 5-7?

Will We See You At Manifest February 5-7?

Our late client and friend Herman Cain used to love going to Las Vegas. In August 2012, he flew Dan out there to ask if North Star would take over running the content for his media division. (Of course we said yes, and we stuck with it until we lost Herman to Covid in...
Your 2024 Blog: The Ongoing Diary of Your Company’s Mission

Your 2024 Blog: The Ongoing Diary of Your Company’s Mission

It seems that more high-profile companies now maintain blogs. That’s a pretty big change from as recently as 10 years ago, when blogging seemed mainly like a self-indulgent exercise for random, self-styled Internet philosophers. We’re marketing content writers, so of...
Thinking a Little Differently About Corporations and Thanksgiving

Thinking a Little Differently About Corporations and Thanksgiving

Two traditions are strongly associated with corporate America and Thanksgiving. One is putting in time at a homeless shelter or mission of some sort to serve a Thanksgiving dinner to those who otherwise could not have one. The other is public pronouncements of “what...