by Dan | Aug 21, 2024 | Blog
For as long as I (Dan) have been in and around the agency world, I’ve heard the term “manage their expectations” as a top priority in dealing with clients. There’s an honest half to this and a self-serving half to this. The line between the two is pretty blurry. The...
by Dan | Jun 25, 2024 | Blog
Thinking today about an occasional bit of feedback we’ve gotten over the course of decades writing marketing copy. When something gets submitted for approval from whoever needs to approve it, it’s not uncommon to see one person on the chain opine that – for whatever...
by Dan | May 22, 2024 | Blog
We had a client some years back – one of our favorites of all time. He was a respected voice on business and leadership, and we enjoyed all the years we were associated with him. He was also well-known as a master negotiator, and we often saw it firsthand. He would...
by Dan | Apr 22, 2024 | Blog
I (Dan) have always cringed a bit when corporate types talk about “giving back.” It’s not because I have any problem whatsoever with corporate giving (I don’t), or because I think businesses don’t have a role to play in boosting their communities (they do). The issue...
by Dan | Apr 12, 2024 | Blog
I (Dan) might never have become a professional writer if I hadn’t witnessed something astonishing in 1988. It was in the summer between my senior year of college and, er, the bonus semester I needed to get the rest of my credits. (Like none of you had that happen!) I...
by Dan | Mar 6, 2024 | Blog
No one would confuse the person who makes ice cream with a person who builds a scale. One fills your tummy with happy goodness. The other measures how many pounds you add to your frame by eating it. They’re related. They affect each other. But they’re still two...
