by Dan | Jun 25, 2024 | Blog
Thinking today about an occasional bit of feedback we’ve gotten over the course of decades writing marketing copy. When something gets submitted for approval from whoever needs to approve it, it’s not uncommon to see one person on the chain opine that – for whatever...
by Dan | May 22, 2024 | Blog
We had a client some years back – one of our favorites of all time. He was a respected voice on business and leadership, and we enjoyed all the years we were associated with him. He was also well-known as a master negotiator, and we often saw it firsthand. He would...
by Dan | Apr 22, 2024 | Blog
I (Dan) have always cringed a bit when corporate types talk about “giving back.” It’s not because I have any problem whatsoever with corporate giving (I don’t), or because I think businesses don’t have a role to play in boosting their communities (they do). The issue...
by Dan | Apr 12, 2024 | Blog
I (Dan) might never have become a professional writer if I hadn’t witnessed something astonishing in 1988. It was in the summer between my senior year of college and, er, the bonus semester I needed to get the rest of my credits. (Like none of you had that happen!) I...
by Dan | Mar 6, 2024 | Blog
No one would confuse the person who makes ice cream with a person who builds a scale. One fills your tummy with happy goodness. The other measures how many pounds you add to your frame by eating it. They’re related. They affect each other. But they’re still two...
by Dan | Jan 23, 2024 | Blog
Our late client and friend Herman Cain used to love going to Las Vegas. In August 2012, he flew Dan out there to ask if North Star would take over running the content for his media division. (Of course we said yes, and we stuck with it until we lost Herman to Covid in...
