Your 2024 Blog: The Ongoing Diary of Your Company’s Mission

Your 2024 Blog: The Ongoing Diary of Your Company’s Mission

It seems that more high-profile companies now maintain blogs. That’s a pretty big change from as recently as 10 years ago, when blogging seemed mainly like a self-indulgent exercise for random, self-styled Internet philosophers. We’re marketing content writers, so of...
Thinking a Little Differently About Corporations and Thanksgiving

Thinking a Little Differently About Corporations and Thanksgiving

Two traditions are strongly associated with corporate America and Thanksgiving. One is putting in time at a homeless shelter or mission of some sort to serve a Thanksgiving dinner to those who otherwise could not have one. The other is public pronouncements of “what...
How Does a Corporation Talk About Pure, Unadulterated Evil?

How Does a Corporation Talk About Pure, Unadulterated Evil?

The past week has been a character check for just about everyone on Earth. We write here about business communication, and that will be the focus of this blog, but before we get to that let’s get to this: No one is exempt from the moral obligation to at least...
The Changing Nature of the Press Release

The Changing Nature of the Press Release

Our company was established in 1999, at which time we mainly did media relations work. That played on Dan’s background as a journalist, and specifically his understanding of what made for a good news story. He would always tell clients back then: The purpose of...