by Dan | Apr 25, 2022 | Blog
We had the joyful experience this past weekend of being present at Comerica Park when the Detroit Tigers’ Miguel Cabrera got his 3,000th career hit. This was a big moment in the history of Tiger baseball. Miggy is the third Tiger to achieve 3,000 hits (Ty Cobb...
by Dan | Apr 12, 2022 | Blog
Everyone has their own ideas about what makes writing effective, but it’s hard to imagine many people disagreeing with these principles: 1. Clarity is crucial. 2. Complete words are necessary to achieve clarity. This would not strike us as likely to be...
by Dan | Mar 16, 2022 | Blog
Most business-to-business communicators will instantly recognize it doesn’t make sense to tell a company’s story to an audience of millions. They’ll emphasize that your true high-value audience is smaller but more strategic because its members are in...
by Dan | Mar 10, 2022 | Blog
Twenty-two years I’ve been at this (Dan here), and while our company has had more than its share of twists and turns, I’ve learned that it’s not a foregone conclusion these twists and turns will teach you anything. CEOs only learn if they want...
by Dan | Feb 21, 2022 | Blog
We don’t understand something. Actually two things, but sort of wrapped into one. We look at a lot of LinkedIn profiles. We have thousands of connections after all, so why not? And we’ve noticed two categories of profile that makes us say,...
by Dan | Jan 31, 2022 | Blog
Perhaps because our company started out in public relations – even though that hasn’t been what we do for more than 15 years – we’re noticing a familiar pattern with some of the chatter on LinkedIn. It goes like this: Don’t work with people in the...