It’s Not That Hard to Just Write Out the Words

It’s Not That Hard to Just Write Out the Words

Everyone has their own ideas about what makes writing effective, but it’s hard to imagine many people disagreeing with these principles: 1. Clarity is crucial. 2. Complete words are necessary to achieve clarity. This would not strike us as likely to be...
Star Trail 1: Your Highest Value Audience Is Your Closest One

Star Trail 1: Your Highest Value Audience Is Your Closest One

Most business-to-business communicators will instantly recognize it doesn’t make sense to tell a company’s story to an audience of millions. They’ll emphasize that your true high-value audience is smaller but more strategic because its members are in...
Wondering About the Nerds and Ninjas of LinkedIn

Wondering About the Nerds and Ninjas of LinkedIn

We don’t understand something. Actually two things, but sort of wrapped into one. We look at a lot of LinkedIn profiles. We have thousands of connections after all, so why not? And we’ve noticed two categories of profile that makes us say,...