by Dan | Apr 22, 2024 | Blog
I (Dan) have always cringed a bit when corporate types talk about “giving back.” It’s not because I have any problem whatsoever with corporate giving (I don’t), or because I think businesses don’t have a role to play in boosting their communities (they do). The issue...
by Dan | Apr 12, 2024 | Blog
I (Dan) might never have become a professional writer if I hadn’t witnessed something astonishing in 1988. It was in the summer between my senior year of college and, er, the bonus semester I needed to get the rest of my credits. (Like none of you had that happen!) I...
by Dan | Mar 6, 2024 | Blog
No one would confuse the person who makes ice cream with a person who builds a scale. One fills your tummy with happy goodness. The other measures how many pounds you add to your frame by eating it. They’re related. They affect each other. But they’re still two...
by Dan | Jan 23, 2024 | Blog
Our late client and friend Herman Cain used to love going to Las Vegas. In August 2012, he flew Dan out there to ask if North Star would take over running the content for his media division. (Of course we said yes, and we stuck with it until we lost Herman to Covid in...
by Dan | Dec 28, 2023 | Blog
It’s a strange thing when you trade in words, as we do. You’re constantly being told to deliver as few words as possible, because people don’t want them. Or at least, they don’t want many of them. Is it time for us to start selling tacos? People always want lots of...
by Dan | Dec 22, 2023 | Blog
It seems that more high-profile companies now maintain blogs. That’s a pretty big change from as recently as 10 years ago, when blogging seemed mainly like a self-indulgent exercise for random, self-styled Internet philosophers. We’re marketing content writers, so of...
