by Dan | Dec 13, 2023 | Blog
We started this company in 1999, which means we are currently in our 25th year in business. In one form or another, we’ve always been a business communication firm. Back then, we occupied a gritty office in a converted factory building in downtown Grand Rapids. It was...
by Dan | Nov 21, 2023 | Blog
Two traditions are strongly associated with corporate America and Thanksgiving. One is putting in time at a homeless shelter or mission of some sort to serve a Thanksgiving dinner to those who otherwise could not have one. The other is public pronouncements of “what...
by Dan | Oct 18, 2023 | Blog
The member of our team you hear the least about is Angie. That’s not because she’s the least important. Far from it. It’s because her role with our marketing content division is very much behind the scenes as our copy editor. Dan and Michelle handle...
by Dan | Oct 17, 2023 | Blog
The past week has been a character check for just about everyone on Earth. We write here about business communication, and that will be the focus of this blog, but before we get to that let’s get to this: No one is exempt from the moral obligation to at least...
by Dan | Oct 6, 2023 | Blog
Our company was established in 1999, at which time we mainly did media relations work. That played on Dan’s background as a journalist, and specifically his understanding of what made for a good news story. He would always tell clients back then: The purpose of...
by Dan | Oct 3, 2023 | Blog
We were just reading a really interesting LinkedIn post by Dr. Jeffrey Funk. It considers the question of why Silicon Valley has so frequently been fooled by frauds like Elizabeth Holmes and Sam Bankman-Fried. Funk thinks it has a lot to do with the mindset of...
