by Dan | Jul 1, 2025 | Blog, Eighth Grade
You might know there’s a school of thought in writing: You have to write at an eighth-grade level because that’s the reading level of the majority of Americans. Combine that with the notion that “people don’t have time to read” and you...
by Dan | Jul 1, 2025 | Blog, New logo
For the first time since 2014 – and only the second time in our history – our company has embraced a new logo and new colors. The new colors are purple, gold and white. The concept is a bit of a nod to the way-back original North Star logo, only in terms...
by Dan | Jan 9, 2025 | Blog
If you like stats and you want to see what they tell you about content marketing, here’s where you can find a ton of them. As for today, we’re going to focus on three of those statistics, because they tell you a lot about the current relationship between the business...
by Dan | Aug 21, 2024 | Blog
For as long as I (Dan) have been in and around the agency world, I’ve heard the term “manage their expectations” as a top priority in dealing with clients. There’s an honest half to this and a self-serving half to this. The line between the two is pretty blurry. The...
by Dan | Jun 25, 2024 | Blog
Thinking today about an occasional bit of feedback we’ve gotten over the course of decades writing marketing copy. When something gets submitted for approval from whoever needs to approve it, it’s not uncommon to see one person on the chain opine that – for whatever...
by Dan | May 22, 2024 | Blog
We had a client some years back – one of our favorites of all time. He was a respected voice on business and leadership, and we enjoyed all the years we were associated with him. He was also well-known as a master negotiator, and we often saw it firsthand. He would...
