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Last Week in Bible Study: Churches Receive Sternly Worded Letters

Last Week in Bible Study: Churches Receive Sternly Worded Letters

by Dan | Jul 1, 2025 | SternlyWorded

In keeping with the piece above, we don’t really go for the fluff when it comes to Bible Study either – so we’ve started for the third time through a study of Revelation. We just worked through the early chapters in which Jesus has John send letters to the angels of...
Should We Write At An Eighth-Grade Level Because That Is Supposedly the Prevailing Reading Level?

Should We Write At An Eighth-Grade Level Because That Is Supposedly the Prevailing Reading Level?

by Dan | Jul 1, 2025 | Blog, Eighth Grade

You might know there’s a school of thought in writing: You have to write at an eighth-grade level because that’s the reading level of the majority of Americans. Combine that with the notion that “people don’t have time to read” and you...
New Logo, New Colors . . . Just Because We Like Them!

New Logo, New Colors . . . Just Because We Like Them!

by Dan | Jul 1, 2025 | Blog, New logo

For the first time since 2014 – and only the second time in our history – our company has embraced a new logo and new colors. The new colors are purple, gold and white. The concept is a bit of a nod to the way-back original North Star logo, only in terms...
Why We Urge Every Company in Logistics to Publish a Digital Newsletter

Why We Urge Every Company in Logistics to Publish a Digital Newsletter

by Dan | Jun 16, 2025 | LogisticsNewsletterEveryone

We realize what some people envision when they hear about newsletters. Something like this: Now we do have it on good authority that the menu items from the lunch ladies on Page 2 sound pretty delicious, so let’s give the third grade its due. Even so, if this is what...
Isn’t It Time For the Logistics Industry to Proclaim Its Value In a Cool and Memorable Way?

Isn’t It Time For the Logistics Industry to Proclaim Its Value In a Cool and Memorable Way?

by Dan | Jun 13, 2025 | TruckCoolMarketing

We’ve been covering and helping to market the trucking/supply chain/logistics industry for nearly 20 years. We’ve written about everything from truck parking to scales to route optimization to the digitization of the freight process. We’ve interviewed carrier CEOs,...
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