For the first time since 2014 – and only the second time in our history – our company has embraced a new logo and new colors.
The new colors are purple, gold and white. The concept is a bit of a nod to the way-back original North Star logo, only in terms of how it uses the star to stand in for the O in North. If any of you remember this one, you’ve known us way too long:
We talk in some detail in the video above about why we like it. The bolder colors and the bright character definitely are a better representation of our company’s personality today – and maybe of the way we like to write engaging copy for our clients instead of formulaic corporate drivel.
But the bottom line is: We just like it! We’ve got some cool ideas in the works about what we’ll do with business cards and so forth.
We don’t think companies should change their logos and colors too often, and it’s no substitute for good work. But if you really don’t think your logo represents you, or you don’t feel enthusiastic about showing it off to people – then change it to something you love!
That what we just did.