by Dan | May 23, 2022 | Blog
Here in the Detroit area, it was big news recently when the DTE Energy Music Theatre reverted to its previous and widely loved name: Pine Knob. Those of us who grew up here in the 1970s, 1980s and 1990s fondly remember attending outdoor concerts at Pine Knob. No one...
by Dan | Apr 25, 2022 | Blog
We had the joyful experience this past weekend of being present at Comerica Park when the Detroit Tigers’ Miguel Cabrera got his 3,000th career hit. This was a big moment in the history of Tiger baseball. Miggy is the third Tiger to achieve 3,000 hits (Ty Cobb...
by Dan | Apr 12, 2022 | Blog
Everyone has their own ideas about what makes writing effective, but it’s hard to imagine many people disagreeing with these principles: 1. Clarity is crucial. 2. Complete words are necessary to achieve clarity. This would not strike us as likely to be...
by Dan | Mar 16, 2022 | Blog
Most business-to-business communicators will instantly recognize it doesn’t make sense to tell a company’s story to an audience of millions. They’ll emphasize that your true high-value audience is smaller but more strategic because its members are in...
by Dan | Mar 10, 2022 | Blog
Twenty-two years I’ve been at this (Dan here), and while our company has had more than its share of twists and turns, I’ve learned that it’s not a foregone conclusion these twists and turns will teach you anything. CEOs only learn if they want...
