by Dan | Jul 5, 2023 | Blog
We recently started doing business with a new client in a familiar industry – that of trucking. During our early discussions with them, they emphasized a desire to get direct ROI from our content. But after a month, they asked us to take a redirect: They wanted the...
by Dan | May 1, 2023 | Blog
Most people would expect me to have a bias in favor of telling any story, because I’m a writer and telling stories is what we writers do. Bias stipulated. Having said that, I want to say something to companies who never tell their stories because they...
by Dan | Apr 10, 2023 | Blog
Those who write marketing content love to talk about the client that’s changing the world. We’ve had no shortage of opportunities to do that here. Our very first client back in 1999 had developed the world’s first all-plastic vehicle body. Since...
by Dan | Mar 6, 2023 | Blog
Some people are amazed by the abilities of ChatGPT. Last week Michelle asked it to write an article about why it’s important for trucking companies to focus on cybersecurity, and it did a pretty good job of covering the topic. I (Dan) decided to ask it to write...
by Dan | Feb 2, 2023 | Blog
As writers, we operate in an industry that embraces certain examples of received wisdom. Perhaps the most familiar is: Keep it short. We appreciate the writers who are masters of brevity. The editing process here almost always removes words and sentences (or whole...
