by Dan | Oct 27, 2021 | Blog
Maybe we’re a little different. We recognize the value of important words. And yes, we understand how search engines work. We also know this: Making a priority of cramming certain words into copy, just so search engines will pick up on them, tends to lead to...
by Dan | Oct 22, 2021 | Blog
Well, one of the problems. A friend of ours on another platform recently shared this meme (pardon the language): We understand the intended message. Supply and demand being what it is, workers have the upper hand in the market at the moment. They’re in a...
by Dan | Oct 14, 2021 | Blog
Today, Michelle posted a lovely picture on LinkedIn, about how you hang onto employees. Here it is: We loved this, of course. Not only in our hearts, but also on LinkedIn. So did our client, Dr. Melanie Cain Gallo, who added some insight that took things to a whole...
by Dan | Sep 8, 2021 | Blog
Fair question. Last week we wrote about Nike’s decision to shut down its corporate headquarters for a week so its employees could “destress” and take care of their mental health. To that, we believe Nike is devaluing the positive virtues of work. If...
by Dan | Sep 2, 2021 | Blog
We suppose, if you want to earn lots of praise and heart-pats, you can’t go wrong doing what Nike just did. They announced they are closing their corporate offices for an entire week, and telling employees not to work because Nike wants to “support their...
by Dan | Aug 26, 2021 | Blog
Just a situation that came up this week. Michelle is the managing editor. Dan is the CEO, and does quite a bit of the writing. Dan turns in an assignment to Michelle. Michelle doesn’t think he hits one of the required points hard enough. Dan comes back and says,...
