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Catching Up with the Guy Who Sent Those Persistent Marketing Messages

Catching Up with the Guy Who Sent Those Persistent Marketing Messages

by Dan | Sep 15, 2023 | Blog

Let us say up front: We use both e-mail and LinkedIn to send marketing messages. We do not object to the practice. When we do it, we send a personalized message – sometimes even accompanied by a personalized video – after researching enough about their...

Explore Samples of Our Writing for the Trucking/Supply Chain/Logistics Industry

by Dan | Sep 11, 2023 | Blog

Hello friends from the trucking/supply chain/logistics industry! We’re delighted to have you here. Our primary focus in recent years has been serving your industry. We can confidently assert that, when it comes to creating content in the realm of trucking/supply...
Keep on Truckin’: Our Heads Just Stopped Spinning from a Dystopian Look at America Without Our Leading Client Industry

Keep on Truckin’: Our Heads Just Stopped Spinning from a Dystopian Look at America Without Our Leading Client Industry

by Dan | Sep 5, 2023 | Blog

We know: Any industry would impact the world by disappearing. We don’t want to see a world without bobbleheads, post-it notes or novelty gift stores. But we don’t do a lot of work with those industries. We do a lot of work with the trucking industry. And...
Listening May Be Best, But There’s Nothing To Listen To Unless Someone Talks

Listening May Be Best, But There’s Nothing To Listen To Unless Someone Talks

by Dan | Jul 21, 2023 | Blog

We take the Word of God very seriously here, so it got our attention when we read James 1:19, “Know this, my beloved brothers: let every person be quick to hear, slow to speak, slow to anger.” All you have to do is spend about 15 seconds perusing your...
Thought Leadership vs. Straight-on Sales: How to Choose the Right Content Approach for Your Company

Thought Leadership vs. Straight-on Sales: How to Choose the Right Content Approach for Your Company

by Dan | Jul 5, 2023 | Blog

We recently started doing business with a new client in a familiar industry – that of trucking. During our early discussions with them, they emphasized a desire to get direct ROI from our content. But after a month, they asked us to take a redirect: They wanted the...
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