Listening May Be Best, But There’s Nothing To Listen To Unless Someone Talks

by Dan | Jul 21, 2023 | Blog

We take the Word of God very seriously here, so it got our attention when we read James 1:19, “Know this, my beloved brothers: let every person be quick to hear, slow to speak, slow to anger.” All you have to do is spend about 15 seconds perusing your...

Thought Leadership vs. Straight-on Sales: How to Choose the Right Content Approach for Your Company

by Dan | Jul 5, 2023 | Blog

We recently started doing business with a new client in a familiar industry – that of trucking. During our early discussions with them, they emphasized a desire to get direct ROI from our content. But after a month, they asked us to take a redirect: They wanted the...

Yes, Your Story Is Worth Telling (and Reading), Because It’s Yours

by Dan | May 1, 2023 | Blog

Most people would expect me to have a bias in favor of telling any story, because I’m a writer and telling stories is what we writers do. Bias stipulated. Having said that, I want to say something to companies who never tell their stories because they...

Telling the Story of the Business That Gets the Basic Things Right

by Dan | Apr 10, 2023 | Blog

Those who write marketing content love to talk about the client that’s changing the world. We’ve had no shortage of opportunities to do that here. Our very first client back in 1999 had developed the world’s first all-plastic vehicle body. Since...

Human Writers: Here’s the One Thing You Can Produce That Will Never Be Possible for AI

by Dan | Mar 6, 2023 | Blog

Some people are amazed by the abilities of ChatGPT. Last week Michelle asked it to write an article about why it’s important for trucking companies to focus on cybersecurity, and it did a pretty good job of covering the topic. I (Dan) decided to ask it to write...