by Dan | Jun 1, 2025 | CustomerTestimonialPoaching
We are big fans of the customer testimonial. Every time we get to write one for a client, we know it’s going to be a powerful presentation of our client’s excellence – as told by someone who benefited from it, gladly paid for it and understands the difference it made....
by Dan | Jun 1, 2025 | WhoIsFredKeller
When you look at your company’s story, there are important people, there are extremely important people . . . and in North Star’s case, there is Fred Keller. His company Cascade Engineering was our very first client back in 1999, and that was only part of how he...
by Dan | Jan 9, 2025 | Blog
If you like stats and you want to see what they tell you about content marketing, here’s where you can find a ton of them. As for today, we’re going to focus on three of those statistics, because they tell you a lot about the current relationship between the business...
by Dan | Aug 21, 2024 | Blog
For as long as I (Dan) have been in and around the agency world, I’ve heard the term “manage their expectations” as a top priority in dealing with clients. There’s an honest half to this and a self-serving half to this. The line between the two is pretty blurry. The...
by Dan | Jun 25, 2024 | Blog
Thinking today about an occasional bit of feedback we’ve gotten over the course of decades writing marketing copy. When something gets submitted for approval from whoever needs to approve it, it’s not uncommon to see one person on the chain opine that – for whatever...
