Why We Urge Every Company in Logistics to Publish a Digital Newsletter

by Dan | Jun 16, 2025 | LogisticsNewsletterEveryone

We realize what some people envision when they hear about newsletters. Something like this: Now we do have it on good authority that the menu items from the lunch ladies on Page 2 sound pretty delicious, so let’s give the third grade its due. Even so, if this is what...

Isn’t It Time For the Logistics Industry to Proclaim Its Value In a Cool and Memorable Way?

by Dan | Jun 13, 2025 | TruckCoolMarketing

We’ve been covering and helping to market the trucking/supply chain/logistics industry for nearly 20 years. We’ve written about everything from truck parking to scales to route optimization to the digitization of the freight process. We’ve interviewed carrier CEOs,...

Four Questions to Ask When Your IT Department Insists Cybersecurity is Handled

by Dan | Jun 12, 2025 | FourQuestions

Ensuring robust cybersecurity measures is essential for the trucking industry as it continues to embrace digital transformation. While many executives recognize the importance of cybersecurity, it’s crucial to move beyond initial awareness and take proactive...

DMARC: A Simple and Powerful (Yet Largely Unknown) Weapon Against Email Scams

by Dan | Jun 12, 2025 | DMARC

While the business community heavily relies on email, cyberattackers may depend on it even more. It’s often their primary entry point for exploiting companies in various nefarious ways. Most people have either received an email they immediately recognized as fake or...

Logistics Industry, You Are a Huge Cyber Target: But the Imperative is for Action, Not Fear

by Dan | Jun 12, 2025 | ImperativeForAction

I’ll start with the good news: The steps trucking companies need to take to protect themselves from cyberattacks are not that difficult, not that expensive and not that time-consuming. Once they do it, they almost always tell me something like, “I thought...