by Dan | Mar 6, 2024 | Blog
No one would confuse the person who makes ice cream with a person who builds a scale. One fills your tummy with happy goodness. The other measures how many pounds you add to your frame by eating it. They’re related. They affect each other. But they’re still two...
by Dan | Jan 23, 2024 | Blog
Our late client and friend Herman Cain used to love going to Las Vegas. In August 2012, he flew Dan out there to ask if North Star would take over running the content for his media division. (Of course we said yes, and we stuck with it until we lost Herman to Covid in...
by Dan | Dec 28, 2023 | Blog
It’s a strange thing when you trade in words, as we do. You’re constantly being told to deliver as few words as possible, because people don’t want them. Or at least, they don’t want many of them. Is it time for us to start selling tacos? People always want lots of...
by Dan | Dec 22, 2023 | Blog
It seems that more high-profile companies now maintain blogs. That’s a pretty big change from as recently as 10 years ago, when blogging seemed mainly like a self-indulgent exercise for random, self-styled Internet philosophers. We’re marketing content writers, so of...
by Dan | Dec 13, 2023 | Blog
We started this company in 1999, which means we are currently in our 25th year in business. In one form or another, we’ve always been a business communication firm. Back then, we occupied a gritty office in a converted factory building in downtown Grand Rapids. It was...
