It’s been a long time since she worked here, but Cindy Droog is one of the most important figures in North Star’s history. Back in our early days, she served as our vice president of client services from 2003 to 2005 – helping to establish our methods of operation and mentoring some of the young employees we had at the time.
Cindy went on to a long and accomplished career at Amway before stepping away from that position early in 2025. But we would be the last people to think Cindy didn’t have another act ahead of her.
So we were thrilled and elated – but not all that surprised – when it was announced last week that Cindy has purchased and become president of the venerable Grand Rapids public relations firm Sabo PR.
Founder Mary Ann Sabo was ready to step away and looking for just the right person to lead the company. Cindy had been consulting with the company since leaving Amway, so we’re sure it didn’t take Mary Ann long to recognize there couldn’t be a better person to step into the leadership of the company.
A Grand Rapids public relations firm, huh, Cindy? Everything that was old can become new again!
We could not be more excited for Cindy, and for the team at Sabo PR. That whole “owner and president” thing looks so good on her.
So congratulations to everyone at Sabo, and to all their clients. Cindy’s North Star family is over the moon about this, and we can’t wait to see what she will accomplish there.