Who Is Claudia Miclaus?
In one of the most surreal experiences we have ever had a chance to be part of, we traveled to France in December 2021 to wrap up work on a client’s book. Part of that experience was to attend a conference on cryptocurrency in Chamonix Mont Blanc. The panelists included our client and several others, including a sharp and confident young professional, and native of Romania, Claudia Miclaus.
Previously based in Chamonix, but since relocated to Barcelona, Claudia is the founder and CEO of Stellr, a personal branding agency that helps top executives not only find their voice but position themselves as leaders and impact-makers within the business community and the world at large. It’s been a privilege to work with Claudia and her clients on some of the writing that has helped them achieve their goals. And we’ve been eager for some time to introduce you to her as well. Today it finally happens, as Claudia joins us for this month’s Six Questions with Dan and Michelle.
Welcome New Clients UBX Cloud, Gudeman & Associates, F|Staff
UBX Cloud, based in Royal Oak, Michigan, is a provider of data storage and cloud services. They’ve been around for 16 years and have proven extremely adept at solving problems in the realm of cloud security and data management. We also enjoy the fact that their office is located in the historic Washington Square Building (even though, yes, the trains going by are really loud.)
Gudeman & Associates, is also based here in Royal Oak and is literally across the street from us on Main. Led by legal veteran Ed Gudeman, the firm has handled business and corporate law clients for many years, and wants to share its insight with the market. We are very much here for that.
F|Staff, a specialized staffing company focused on providing ready-to-roll, professional drivers to trucking companies who need them. F|Staff is unlike other staffing companies in that clients get direct access to qualified drivers without all the friction of a middleman trying to manage everything. Their drivers are highly trained and exceptionally qualified.
We’re grateful for these companies’ trust in us, and we’ve got a lot of work to do to tell their stories the way they deserve to be told.hey deserve to be told.
Yes, We Agree: The Mass Cold Outreach Email Is Terrible (But Here's What Actually Works)
In a recent discussion about a client newsletter, one person on the client side raised this objection: “Nobody wants these mass email pitches. They get so much junk already!”
We agree, which is why we never advocate the mass cold outreach email. It’s not hard to understand why. All you need to do is think about what you do with the ones you receive. Most likely, you delete them right away or they end up in your Deleted Files folder in a matter of hours. Us too, because they come from people who don’t know us and have no frame of reference for what we might need. (To wit: No, we do not need anyone to develop an app for us!)
But we think very differently about the company newsletter that is sent to people who already know you. After all, if we didn’t, you wouldn’t be receiving this one. And this leads to another objection we sometimes get: “Why send information to people who already know us?”
Of course you’ve heard us talk about this many times: You talk to the people who already know you because a) they actually have an interest in you and they’ll read/listen; and b) they’re the ones in the best position to steer you referrals and opportunities, provided you stay top-of-mind with them.
So no, we don’t advocate mass cold email outreach. But we absolutely advocate keeping your own village close and informed about what you’re up to.