by Dan | Jul 1, 2025 | Blog, Eighth Grade
You might know there’s a school of thought in writing: You have to write at an eighth-grade level because that’s the reading level of the majority of Americans. Combine that with the notion that “people don’t have time to read” and you...
by Dan | Jul 1, 2025 | Blog, New logo
For the first time since 2014 – and only the second time in our history – our company has embraced a new logo and new colors. The new colors are purple, gold and white. The concept is a bit of a nod to the way-back original North Star logo, only in terms...
by Dan | Jun 16, 2025 | LogisticsNewsletterEveryone
We realize what some people envision when they hear about newsletters. Something like this: Now we do have it on good authority that the menu items from the lunch ladies on Page 2 sound pretty delicious, so let’s give the third grade its due. Even so, if this is what...
by Dan | Jun 13, 2025 | TruckCoolMarketing
We’ve been covering and helping to market the trucking/supply chain/logistics industry for nearly 20 years. We’ve written about everything from truck parking to scales to route optimization to the digitization of the freight process. We’ve interviewed carrier CEOs,...
by Dan | Jun 12, 2025 | FourQuestions
Ensuring robust cybersecurity measures is essential for the trucking industry as it continues to embrace digital transformation. While many executives recognize the importance of cybersecurity, it’s crucial to move beyond initial awareness and take proactive...
