Marketing Content Must Support Your Sales Effort

Marketing Content Must Support Your Sales Effort

Conventional thinking in the “sales and marketing” world is that there’s sales and then there’s marketing. And while they are not completely irrelevant to each other, they are nevertheless distinct disciplines and they operate best when neither one tries to drift into...
Who Is Jeremy Reymer?

Who Is Jeremy Reymer?

After many decades owning and operating a staffing firm for trucking companies, Jeremy Reymer was bothered by something he had learned through the experience: Truck drivers find it difficult to maintain healthy lifestyles. So difficult, in fact, that the average life...