by Dan | Mar 16, 2022 | Blog
Most business-to-business communicators will instantly recognize it doesn’t make sense to tell a company’s story to an audience of millions. They’ll emphasize that your true high-value audience is smaller but more strategic because its members are in...
by Dan | Mar 10, 2022 | Blog
Twenty-two years I’ve been at this (Dan here), and while our company has had more than its share of twists and turns, I’ve learned that it’s not a foregone conclusion these twists and turns will teach you anything. CEOs only learn if they want...
by Dan | Feb 21, 2022 | Blog
We don’t understand something. Actually two things, but sort of wrapped into one. We look at a lot of LinkedIn profiles. We have thousands of connections after all, so why not? And we’ve noticed two categories of profile that makes us say,...
by Dan | Jan 31, 2022 | Blog
Perhaps because our company started out in public relations – even though that hasn’t been what we do for more than 15 years – we’re noticing a familiar pattern with some of the chatter on LinkedIn. It goes like this: Don’t work with people in the...
by Dan | Jan 17, 2022 | Blog
In followup to our most recent post about COVID hitting our office, you’ll be glad to know we’re all past it now. Hopefully that’s the same thing going on with just about everyone in the Omicron phase of this scourge. But we’re not past it...
